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Web Worthy: A Weekly Mentoring Roundup (August 14 - August 20)

MentorCloud's Web Worthy series is a curated list of the best mentoring articles and stories from the past week. Check in every Thursday for inspiration, guidance, and practical advice on everything related to mentoring! 

The Takeaway:

In addition to bringing you to the best articles on mentoring each week, MentorCloud's Web Worthy series will be sharing two articles featuring key business insights from some of the top publications. This week's insights address constructing a marketing plan.

The Takeaway: 

  • How to Create a Marketing Plan via Entrepreneur 
    • “Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge.”
  • 5 Lessons B2B Marketers Can Learn From B2C  by Marc Jadoul via Business 2 Community
    • “The most attentive listeners (or the most active question askers) in the room are often not always the ones who own the budget. Try to identify upfront who has the real decision power and draw a power-map of your audience.”