MentorCloud's Web Worthy series is a curated list of the past week's best mentoring articles and stories. Check-in every Thursday for inspiration, guidance, and practical advice on everything related to mentoring! The Takeaway: We love Lucy: Mentoring program connects women in law by Felicity Nelson via lawyers Weekly "The Lucy Program, now in its 11th year, gives ambitious female undergraduates a leg up in their legal career, but is also a valuable experience for mentors." How To Find A Mentor In Today's New World Of Work by Maynard Webb via Forbes "That's the better approach: you gain access to the best and brightest minds that have the most experience specifically relevant to you and your dreams." Is 'reverse mentoring' the next big thing in HR? by John Maguire via HRD Magazine "Reverse mentoring has started finding its way into enterprises. Experienced executives turn to their juniors to learn about the latest technologies, new and collaborative tools that make work life easier.
"In addition to bringing you to the best articles on mentoring each week, MentorCloud's Web Worthy series will be sharing two articles featuring key business insights from some of the top publications. This week's insights address is building a strong and healthy brand for your business. The Takeaway: Branding Basics For Small Businesses by Beth Romelus via Business 2 Community "For businesses, a brand is defined by the perception of their customers. In order to influence this perception, businesses need to explain their brand's purpose and values clearly." What Is Branding And Why Is It Important For Your Business? by Elizabeth Smithson via Branding Magazine "There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile."